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  1. #1

    • Angel Fan MC Man
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    CARS-How Many Product Tie-Ins?

    This thread could go here, or to business, or even to fun and games.

    I won't see the movie Cars until next week, but on TV I've probably seen about a half dozen Cars-related ads for different products. Does this mean that we have a lot of products featured in the movie itself?

    I know that payment for product placement is another revenue stream for studios these days. We've come a long way since ET and the Reese's Pieces..some movies have had 40-50 product placement tie-ins in recent years.

    Does anyone know how many there are...in Cars? Maybe there won't be as many as I think...but it sure looks like a lot.

    Has anyone, among us, counted them? Could be fun, a game, certainly big business.

    --Barry
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  2. #2

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    Re: CARS-How Many Product Tie-Ins?

    'Cars' partners get "License to Win" - Brandweek 5/22/06
    The Biz: Promo Vehicle For Cars Merch; The Fader's Southern Strategy

    http://www.micechat.com/forums/showthread.php?t=26666
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  3. #3

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    Re: CARS-How Many Product Tie-Ins?

    Wow...more than 70 licensees...are most of these readily identifiable in the film?
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  4. #4

    • feministsocialistvegan
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    Re: CARS-How Many Product Tie-Ins?

    i didnt notice any in the film?

  5. #5

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    Re: CARS-How Many Product Tie-Ins?

    There is product placement (hey look, Spider-Man kicked a Coke can...)and there is product licensees (hey look, Spider-Man twizzlers....)
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  6. #6

    • feministsocialistvegan
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    Re: CARS-How Many Product Tie-Ins?

    Quote Originally Posted by ALIASd
    There is product placement (hey look, Spider-Man kicked a Coke can...)and there is product licensees (hey look, Spider-Man twizzlers....)
    thanks, i was wondering if i was losing my mind. haha. i knew i couldntve missed 70 products in that film.

    the only "brand name" things they mentioned in the film seemed made up.

  7. #7

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    Re: CARS-How Many Product Tie-Ins?

    Quote Originally Posted by figmentpigment
    thanks, i was wondering if i was losing my mind. haha. i knew i couldntve missed 70 products in that film.

    the only "brand name" things they mentioned in the film seemed made up.
    Gotcha. I was just wondering, and I stand corrected if need be.

    --Barry
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  8. #8

    • враг народа
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    Re: CARS-How Many Product Tie-Ins?

    Well there were a lot of recognizable names, mostly cars (VW, Porshe, Ferrari, etc). I do think it might have been rather wierd though if these were not there.

  9. #9

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    Re: CARS-How Many Product Tie-Ins?

    Quote Originally Posted by lazyboy97O
    Well there were a lot of recognizable names, mostly cars (VW, Porshe, Ferrari, etc). I do think it might have been rather wierd though if these were not there.
    Right weird, and probably impossible from a design and storytelling aspect. Utilized for their recognizability as opposed to a product placement consideration not typically found in animation, let alone in a Pixar film. Since the film is titled 'Cars' with the necessary makes and models serving as archetypal characters:

    Spoiler

    Sally - the L.A. lawyer Porsche Carrera
    Fillmore - the former hippie VW bus
    and the international Ferrari contingent, etc.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  10. #10

    • Minion
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    Re: CARS-How Many Product Tie-Ins?

    I don't know about you guys, but I can't wait to buy a CARS' Sunshade for my tC with eyes on it!

    Psst: Disney you can have that one for free (if I can get a free set!)

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