Games get Buena Vista play
Studio creates Disney DVD Game World line
By Laurence Lerman

JUNE 22 | NEW YORK—Buena Vista Home Entertainment is getting serious about DVD games, creating a new DVD line called Disney DVD Game World.

The line offers a collection of interactive family DVD games inspired by and featuring popular characters and environments from Disney films.

The announcement was made at the Licensing International 2006 show here this week.

The first two titles, which use on-screen game pieces and spinners, are Disney Princess Edition, wherein players complete for a chance to become a Disney Princess à la Ariel, Cinderella and Jasmine, and Disney Dogs Edition, which allows players to adopt their favorite Disney dog from such movies as Lady and the Tramp and 101 Dalmatians and play to win the “Blue Ribbon Challenge.”

Each DVD features trivia questions, games and other activities that must be solved to advance around a virtual game board. The games are scheduled for release on Dec. 5 (prebook Oct. 24) for a suggested retail price of $29.99 each.
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