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  1. #1

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    Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    July 10, 2006
    The Hollywood Reporter

    Old Disney magic in new animated logo

    July 10, 2006
    By Sheigh Crabtree
    The Hollywood Reporter

    Moviegoers who saw Walt Disney Pictures' "Pirates of the Caribbean: Dead Man's Chest" over the weekend also discovered an unexpected bit of treasure.

    Buried beneath the usual movie trailers, just as "Dead Man's Chest" started, Disney unveiled a new, computer-animated logo that the Burbank-based studio spent a year designing.

    In just 30 seconds, Disney's digitally revamped curtain-raiser travels from a star high above the clouds to reveal a jewel-colored landscape at dusk. The animated camera glides over a glistening lake to arrive at a glowing Disney castle where the studio's classic logo is spelled out in a silvery new 3-D typeface.

    Disney's revised film insignia is a departure from the studio's decades-old, two-tone blue-and-white logo centered on a spartan white castle, animated by traditional 2D methods. But the new logo also hearkens back to such timeless Disney iconography as pixie dust, Pinocchio's star, a bank of fluffy clouds that Mary Poppins would recognize, a pirate ship and a mythical castle topped with luminescent spires.

    "The goal was to create the most elegant, beautiful, magical castle that would represent not only Disney past but also Disney present," said Oren Aviv, president, Buena Vista Pictures Marketing. "The new logo is filled with breathtaking visual sweep, charm, scale and grace that we believe best represents the movies the studio is making today, movies like 'Pirates of the Caribbean' and 'National Treasure,' that have a bigger scope and scale."

    Aviv and Dick Cook, chairman of Walt Disney Studios, first discussed the idea of a computer-animated logo makeover during a marketing meeting a year ago.

    The execs tapped Disney producer Baker Bloodworth and director Mike Gabriel, both Oscar nominated in 2004 for the animated short film "Lorenzo." Gabriel devised three different treatments, created animatic storyboards, showed Aviv and Cook the frames and re-worked the designs until everyone was on board. Academy Award-winning studio Weta Digital in New Zealand was chosen to animate the story and add visual effects. "We chose to go to the world's best (visual effects) studio, where they specialize in live action/real-life simulation," Aviv said.

    Aviv also tapped John Sable and John Blas from within Disney's marketing division to design the logo's new 3-D typography. When the imagery was 80% complete, the studio enlisted composer Mark Mancina ("Tarzan") to write a new musical score that was recorded with a full orchestra. The score's production was overseen by Chris Montan, president of Walt Disney Music.

    "There are updates and upgrades," Aviv said. "But the trick, for us, is to honor the past logo, Disney's past as a studio, and Walt Disney himself. At same time, we tried to make it stunning and relevant for moviegoers not just today but decades into the future."

    According to studio insiders, repeat viewings of the new logo yield a number of winks to those in the know -- one of the castle's flags, for example, is said to bear Walt Disney's family crest.

    The cast and crew of "Dead Man's Chest" was the first audience to view the new logo on the big screen.

    "They just exploded," Aviv said. "At every screening I've attended since, it's gotten applause. It's visually so stunning and scored with a stirring piece of music, so it's easy to get excited. It also means a lot to be a Disney-branded movie, which represents quality, a high level of entertainment and what people have come to expect -- that you can bring the whole family. It has real meaning for people."
    http://www.hollywoodreporter.com/thr..._id=1002802049
    Last edited by ALIASd; 07-13-2006 at 01:29 PM.

  2. #2

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    I liked the new logo. Although...was it the SB Castle they used or Cinderella? Looked like SB to me but they just stretched it out to make it appear larger.

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    It looked like the Cinderella castle from WDW...I perfer the SB Castle from Disneyland

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    Does any one have a photo of this logo?

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    Yeah, the new animated logo was simply horrifying! I mean really, the one just previous was 1000 times better...

    Why is it horrific?

    1. TOO BIG.
    2. TOO COMPLEX.
    3. Who puts a mote under a port cullus?
    4. Why WDW's Castle? I mean really... if you are going to switch why not use the Paris one, it is more interesting than all of them combined...

    So I hated the change... Passionately...
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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    it's not entirely WDW's castle.. it's design is to differnt.. dure it's side, and tall.. but it looks to have a little of each castle in it....

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    Quote Originally Posted by figment1986
    it's not entirely WDW's castle.. it's design is to differnt.. dure it's side, and tall.. but it looks to have a little of each castle in it....
    That's what I thought exactly. It has the height of Cinderella's Castle but the look of Sleeping Beauty's Castle.

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    i liked it but i thought that it was wdw castle too. but now that i think of it.... it does look like the did incorporate both of the castles.
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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    You guys had DL's castle as the logo for 20 years (castle-logo premiered in 1985). Change is good. And besides, why should it have to be DL's castle? No matter what castle(s) they took inspiration from, it is there to represent Walt Disney Pictures, not the theme parks.

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    “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” - Walt Disney

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    Honest opinion? You people bicker about too much.

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    If anyone could supply a link to it, I'd be forever in their debt.

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    Quote Originally Posted by GoofBall
    If anyone could supply a link to it, I'd be forever in their debt.
    They don't have the animation, but a still picture can be found here. Judging purely by that (I really have to see PotC soon), I'd say it's neither SB or Cinderella Castle. It does appear to take influence from both castles, but at the end of the day, it is an entirely new castle.
    “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” - Walt Disney

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    It looks like its every disney castle from all the disney parks combined.

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    OK.. I saw PotC today, and I thought the new logo was awesome!
    Sure, it's different, but were in a different time now.. time of technology, and CHANGE. It seems to me that its a bit of all the Castles around the world, though the only castle I've seen in person is Cinderella's. Sure, I questioned the moat through the entrance.. but hey, its a computer generated logo, not a real life picture, or some statement to whether Sleeping Beauty or Cinderella is better. Disney did great with it, IMHO, so anyone who disagrees has a right to their OPINION, as does Disney to whether or not the logo is suitable. Wait.. were fighting over a logo that appeared before a movie? I've seen more comments about tge LOGO then I have the actual MOTION PICTURE! LOL! Great job, Disney! Why did you give us a distraction?! LOL We all fight over such little things.. I love it!


  15. #15

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    Re: Old Disney magic in new animated logo - Hollywood Reporter 7/10/06

    Yeah, at first I was trying to figure out if it was Sleeping Beauty or Cinderella Castle, but it looks like a combination now that I can see it again. This new logo added magic, IMO. Seeing it on the big screen made me feel all sentimental and wowed ^_^

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