Team Baby Inks Trio of New Deals
Author: THOMAS K. ARNOLD
Posted: July 11, 2006
On the heels of being acquired by Michael Eisnerís The Tornante Co., Team Baby Entertainment is bulking up with three new deals it hopes will give it an even larger presence in the lucrative preschool DVD market.
Team Baby, which produces DVDs tied to college sports teams that are aimed at infants and toddlers, has entered into licensing deals with Major League Baseball, the National Basketball Association and NASCAR Images to develop additional Team Baby titles over the next few years.
The company also has expanded its partnership with Collegiate Images and will add more NCAA titles from high-profile colleges and universities.