Poised to reach the largest worldwide audience ever for a theatrical trailer debut, an estimated 200 million+ viewers in 32 countries, 13 languages, across five continents and spanning over 12 time zones will experience for the very first time Walt Disney Pictures "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe" with an unprecedented first-ever global "roadblock" , it was announced today.
The worldwide "roadblock" will be anchored by the U.S. broadcast debut of the "Chronicles of Narnia" trailer on Saturday, May 7th during ABC's network premiere of "Harry Potter and the Chamber of Secrets" (available in over 106 million households) along with online visitors to America Online Web sites. The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network. Verizon Wireless customers will also be able to access the trailer through the company's V CAST wireless multimedia service.
Within a 48-hour period surrounding this domestic launch, the international "roadblock" (dubbed in over 11 languages) will similarly introduce the trailer around the world, with simulcasts on popular programs in such countries as the United Kingdom, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, & Latin America.
Based on C.S. Lewis' timeless adventure, "The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe," follows the exploits of the four Pevensie siblings -- Lucy, Edmund, Susan and Peter -- in World War II England who enter the world of Narnia through a magical wardrobe while playing a game of 'hide-and-seek' in the rural country home of an elderly professor. Once there, the children discover an incredible new world inhabited by talking beasts, dwarfs, fauns, centaurs and giants that has become cursed to eternal winter by the evil White Witch, Jadis. Under the guidance of a noble and mystical ruler, the lion Aslan, the children fight to overcome the White Witch's powerful hold over Narnia in a spectacular, climactic battle that will free Narnia from Jadis' icy spell forever.