MarketWatch, 8/7/06
Disney Unveils Two Fashion Brands for Infants

NEW YORK, Aug 07, 2006 (BUSINESS WIRE) -- Designed to appeal to trend-forward parents and discerning gift-givers, the Classic Disney and Walt Disney Signature collections of elegant apparel and infant gifts were unveiled today at the ENK International Children's Trade Show in New York City. Featuring enchanting scenes from Disney's rich heritage of stories, characters and art portrayed in an understated fashion, the collections will offer cashmere blankets, hooded robes and mittens, bibs and burp cloths, organic cotton tees, cardigans, and casual separates. The collections will be available at exclusive boutiques and high-end department stores such as Bloomingdale's and Nordstrom this fall.

"Our new Classic Disney and Walt Disney Signature infant brands speak to a consumer segment who indulges in premium essentials for their children and who splurge on the occasional luxury," said Simon Waters, vice president of Disney Consumer Products (DCP), Infant Franchise Management.

To help realize the collections, DCP enlisted leading infant fashion design label, Icky Baby, as key licensee. "With the expertise of Icky Baby and Disney's vision combined, we've achieved two new lines that are truly aspirational, elegant and classic featuring Disney characters in a tender yet subtle fashion," said Stephen Teglas, vice president, general manager, DCP Home & Infant, North America.
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