Walt Disney, the iconic American brand synonymous with kids and fun across the world, is in talks to buy out ‘Chandamama’, the well-established household magazine that kids and adults love equally.
The sale is a bid to modernise the magazine that was launched in 1947. Disney's move, if it succeeds, could see it controlling a publication that is deeply entrenched in the minds of the traditional Indian middle-class household. It developed content and a message based on Indian culture and ethos. Before the advent of satellite TV, internet and the spread of Bollywood, ‘Chandamama’ was a popular reading material for the entire household. Even today, it sells over 200,000 copies in over 12 languages.