The Walt Disney Company is all about "corporate synergy" and building "brand awareness". And here is more evidence of both.
espn.comNEW YORK -- The ESPN look is moving to ABC.
ESPN will become the brand for all sports programming carried on ABC, starting with the debut of ABC's college football season on Sept. 2.
"ESPN on ABC" will begin with the College Football Countdown, followed by regional college football games that day. The first prime-time college football series on broadcast television, "Saturday Night Football," will debut at 8 p.m. with Notre Dame at Georgia Tech.
"Our collection of multimedia sports assets is unmatched in the industry, and we will now extend the ESPN brand across all platforms," said George Bodenheimer, president of ESPN and ABC Sports and co-chairman of Disney Media Networks, on Thursday.
There's already been alot of "synergy" between ABC and ESPN in recent years, and this apparently just takes it further.
"Monday Night Football", a 36-year institution on ABC, moves to ESPN next month.