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  1. #1

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    Animation writers eyeing a little more green - Los Angeles Times 8/20/06

    Eyeing a little more green

    In a land of such story-driven blockbusters as `Shrek' and `Nemo,' animation writers are on a quest to capture the same benefits bestowed upon their live-action peers.

    By Jay A. Fernandez, Special to The Times
    August 20, 2006

    CHEW on one of Hollywood's great open secrets as you try to solve this little word problem: Two screenwriters get jobs on different Mike Myers movies.

    Writer One provides him with lines such as: "When you're an overweight child in a society that demands perfection, your sense of right and wrong, fair and unfair, will always be tragically skewed."

    Writer Two pens such lines as: "Donkey, you have the right to remain silent. What you lack is the capacity."

    In the first instance, Myers speaks his dialogue in the guise of an obese, cannibalistic Scottish henchman named Fat *******, and the movie, "Austin Powers in Goldmember," grosses $213 million theatrically, with a healthy life on video.

    In the second, the comic actor wisecracks as an obese, cantankerous Scottish ogre named Shrek in "Shrek 2," which takes in $436 million, more than twice as much as "Goldmember," becoming the third-highest-grossing movie of all time. It goes on to sell more than 20 million DVDs in North America alone.

    So who earned more money, Writer One or Writer Two?

    And … time. Put down your pen. Or mouse, as the case may be.

    The answer: Writer One, who supplied Fat *******'s telling observation.

    Why? Because Fat *******, though certainly cartoonish, is not an animated character. Both of the writers were likely on equal footing when it came to salaries and bonuses based on box office grosses. But then the films entered a lucrative afterlife on TV, video and DVD — and the "Goldmember" writer cleaned up.

    Writers of live-action features get royalties when their work is repackaged and sold. But writers of animation don't. Their "ancillary profit participation," as it's known, is paid in multiples of zero.

    It's an industry standard evolved over a decades-long debate between the writers and their employers, and in a practical sense, it means that the writers of "Goldmember" get paid a small percentage of every sale of a video or DVD, which can add up to tens or even hundreds of thousands of dollars, while the writers of "Shrek 2" receive nothing.

    This disparity has its roots in the early days of animation, when storyboard artists and animators were the primary creative forces behind projects and screenwriters, if they were used at all, came in to add polish at the end.

    Even though the rise of Pixar and DreamWorks Animation moved writers to the front of the process, as they are in live-action films, the financial divide remains. And it endures in a time when studios increasingly propel profits with billion-dollar, script-driven franchises such as "Toy Story," "Shrek" and "Finding Nemo."

    Three of the top seven highest-grossing films this year are animated: "Cars" ($238 million), "Ice Age: The Meltdown" ($195 million) and "Over the Hedge" ($153 million) — and they're all destined to take up residence in millions, if not tens of millions, of home collections. And underperforming releases such as "Monster House," "The Ant Bully" and "Barnyard" may generate more revenue on DVD sales than in theaters.

    Not surprisingly, studio rosters are flush with animated projects. The fall promises "Open Season" (Sony), "Flushed Away" (DreamWorks) and "Happy Feet" (Warner Bros.), and next year's crop includes the likely blockbusters "Shrek the Third" (DreamWorks), "Surf's Up" (Sony), "Ratatouille" (Pixar) and "The Simpsons Movie" (Fox).

    But even as the world of animation has made startling advances in technology and narrative and created astronomically successful multiplatform brands consumed by the whole family well beyond theatrical release, some of the best animation writers have abandoned the field, and other writers avoid taking animation assignments at all.

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    Re: Animation writers eyeing a little more green - Los Angeles Times 8/20/06

    This CG fad will fall flat on its face one of these days. It just seems to be too much. Then again, they have kept on making live-action pictures over and over and over- good or bad. Animation is just the same thing now-a-days. The only animated movies I go see are Disney's. Everything else seems to be a knock off of true Pixar. I can't wait for the day when we once again see a Disney 2-D release. It will stand out like a shining diamond in a pile of soot.

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