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    The Feng Shui Kingdom- NY Times- 4/25/05

    The Feng Shui Kingdom - NY Times 4/25/05
    Article link can be found here (free registration required).

    The article can also be found at Inside Bay Area.com under the following article:
    Disney Plays it careful with Hong Kong Park - 4/30/05
    http://www.insidebayarea.com/businessnews/ci_2698856

    When building the new entrance to Hong Kong Disneyland, Walt Disney executives decided to shift the angle of the front gate by 12 degrees.
    They did so after consulting a feng shui specialist, who said the change would ensure prosperity for the park.

    Disney also put a bend in the walkway from the train station to the gate, to make sure the flow of positive energy, or chi, did not slip past the entrance and out to the China Sea.

    Heeding the advice of a feng shui consultant is one of many steps Disney executives have taken at the park to reflect the local culture and to make sure they do not repeat some mistakes of the past.
    It seems that disney is making quite an effort to become sensitive to the cultural differences within their audience in an effort to reach out to the Chinese people. China is expected to become one of the world's largest tourist destinations, so this is a good move for Disney.

    "It used to be Disney was exported on its own terms," said Robert Thompson, a professor of popular culture at Syracuse University. "But in the late 20th and early 21st century, America's cultural imperialism was tested. Now, instead of being the ugly Americans, which some foreigners used to find charming, we have to take off our shoes or belch after a meal."
    Many other cultural elements have been built into the infastructure of the park to ensure the goodwill of the Chinese people.

    Would you like to discuss this article? Please visit the Hong Kong Disneyland forum: http://www.micechat.com/showthread.php?t=3536
    Last edited by dramaqueen; 04-30-2005 at 06:32 PM.
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