Football Drama's Invincible at Box Office
Source: Box Office Mojo, Edward Douglas
August 27, 2006
The last weekend in August is never a very good time to release a new movie. Schools are starting back up in some areas, while older folks are using the last few weeks of summer to take their vacations. It's also often thought of as a dumping ground for movies that studios don't know where else to place, something discovered by two out of the four new movies unleashed on Friday.
Disney's strategy to release the football drama Invincible before the start of the football season paid off well, as it had a solid debut at #1 with an estimated $17 million, twice the amount made by the movie in second place this weekend. Starring Mark Wahlberg as Philadelphia Eagles' Vince Papale, the movie opened in less than 3,000 theatres, but averaged roughly $5,800 per theatre, making it the third consecutive hit for Disney, who is having a great summer despite recently announcing that it would be cutting back on the number of movies it produces next year.
Will Ferrell's NASCAR comedy, Talladega Nights: The Ballad of Ricky Bobby continues to bring in audiences, making another $8 million this weekend to bring its total to $127 million after four weekends.
As impressive as it is for Sony's comedy to remain in the Top 2 for four consecutive weeks, the success story of the summer has to be Fox Searchlight's Little Miss Sunshine. Bought for $10.5 million at the Sundance Film Festival, the indie road comedy has successfully expanded across the country thanks to positive word-of-mouth. This weekend, it doubled its theatres and brought in an estimated $7.5 million in 1,430 theatres, enough for it to pull a four place jump up to third place for the weekend. It has grossed $23 million to date and should continue bringing people in through Labor Day and the slower month of September.