New York Times, 8/29/06
Disney's Hyperion Books Starts Imprint to Help Women Whittle the Book Choices

By Motoko Rich

Over the last several years, in an effort to more narrowly market to book buyers, publishers have brought out new imprints aimed at groups ranging from African-Americans and Latinos to Christians and political conservatives.

Now, Hyperion is planning to start an imprint aimed at women.

Called Voice, the imprint, which will publish its first title in April, is the brainchild of Ellen Archer, Hyperionís publisher, and Pamela G. Dorman, a 19-year veteran of Viking. It will be just one of a number of new imprints aimed at female readers: Warner Books already has a womenís imprint called 5 Spot and in the fall is starting the Springboard Press, for baby boomers, with a large portion of its titles catering to female readers.
Full Story: Disney's Hyperion Books Starts Imprint to Help Women Whittle the Book Choices