``Hitchhiker'' is the third Disney film this year to take the No. 1 spot. Burbank, California-based Disney is capitalizing on a built-in fan base from the Douglas Adams ``Hitchhiker's Guide'' books and BBC radio show, popular in the 1970s and 1980s.
``It's one of the rare films that can appeal to a wide range of demographics,'' said Larry Gerbrandt, an independent media and entertainment analyst based in Los Angeles. ``There's a large (older) fan base and because of its sci-fi nature and special effects it can skew younger as well.''