VietNamNet, 8/29/06
New Disney products to hit Vietnam market

EMHI Licensing Inc., the exclusive partner of The Walt Disney Co. in Indochina, will sign a contract with Vietnam's Saigon Culture Corporation (SCC) next week to distribute Disney's magazines, books and school equipment in the country.

EMHI will also clinch a similar deal with Youth Publishing House later.

Peter Ngo, EMHI's representative, said that since late October, many Disney products would hit the local market through SCC and Youth Publishing House, which are both based in HCMC.

At the Disney Publishing Road show 2006 held in HCMC early last week by EMHI, Duice Lim, regional director for Asia Pacific of Disney Publishing Worldwide, introduced Disney goods like books, magazines, comics, and educational products that would be marketed in Vietnam.