has launched a new seven-day ticket that it is promoting as being less expensive than a one-day, multipark Disney admission ticket.
The new pricing strategy follows Walt Disney World
's unexpected single-day admission price increase in mid-August, followed a week later by Universal Orlando matching the $67 price for a one-day, one-park ticket.
With multiple parks -- two at Universal and four at Walt Disney World -- tickets good for only one park in the same day have become less popular than those good for multipark visits.
The new Universal tickets -- EarlyBird Exclusives -- must be purchased in advance and can be bought online at several sites as well as at AAA or travel agency locations, The $85 plus tax adult ticket is good for seven consecutive days beginning with the first day's visit.
Disney's one-day ticket with the Park Hopper option sells for $112, plus tax. The seven-day Disney Park Hopper, the closest option to the EarlyBird which is good for any seven days within 14 days of first visit, sells for $248, plus tax.