Disney hopes for media magic - Florida Today 05/04/05
Article from Florida Today - May 4, 2005
Disney hopes for media magic
Theme park, entertainment titan welcomes hundreds of journalists
Hundreds of media representatives will be at Walt Disney World starting today, as Disney executives try to sell them on the local celebration of the 50th anniversary of Disneyland in California.
In turn, Disney hopes to see positive stories about its Orlando-area theme parks in newspapers, magazines and travel-industry publications around the world -- and a subsequent boost in visitors to Central Florida, due to people reading those stories.
"Yes, this is a big event," said Carolyn Fennell, director of public affairs for the Orlando International Airport Authority, who was at the airport preparing for a television interview. "The Disney people are here, greeting the media, and it is indeed important for Central Florida."