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  1. #1

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    A Show That Trumpeted History but Led to Confusion - New York Times, 9/18/06

    New York Times, 9/18/06
    A Show That Trumpeted History but Led to Confusion (Free Registration Required)

    By EDWARD WYATT

    It’s little wonder that ABC’s mini-series “The Path to 9/11” drew stinging criticism earlier this month for its invented scenes, fabricated dialogue and unsubstantiated accounts of how the Clinton and Bush administrations conducted themselves in the years encompassing the World Trade Center attacks of 1993 and 2001.

    A more puzzling question is why ABC spent $30 million on what, since it lacked commercials, amounted to a five-hour public service announcement.
    While the two-night docudrama was shown without a sponsor, ABC did not always intend it to be so. As recently as July, ABC was discussing the possibility of running the program with limited commercials from one or two major sponsors.

    The network also saw a potential market in schools. It hired Scholastic Inc., the educational publisher, to create a study guide for high school teachers to go along with the mini-series, a move that implied the network saw a future in DVD sales of the mini-series to schools.

    In the end, however, Scholastic scrapped its original study guide and no sponsors stepped up to help ABC defray the cost of the program. While the network did sell foreign rights to the show in a few markets, including Britain, Australia and New Zealand, it was left to shoulder nearly all of the cost by itself.

    Once it became clear that it would have to go without sponsors, ABC began to promote the mini-series as a public service. That decision left the network open to a weighty question: Is it truly a public service if it alienates a significant part of the audience?
    Full Story: A Show That Trumpeted History but Led to Confusion (Free Registration Required)

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    Re: A Show That Trumpeted History but Led to Confusion - New York Times, 9/18/06

    Whoa. What a disaster. The producers must be in hot water. It looks like ABC thought they were getting a balanced account of the 911 report at the beginning, only to discover they had a "crock-u-mentary" that was neither fish nor fowl.
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  3. #3

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    Re: A Show That Trumpeted History but Led to Confusion - New York Times, 9/18/06

    Yeah, I don't know... The decision to air it does beg the question... Why?
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    Re: A Show That Trumpeted History but Led to Confusion - New York Times, 9/18/06

    Controvery = Veiwers
    Viewers = Ratings
    Ratings = $$$$

    but sometimes things backfire

  5. #5

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    Re: A Show That Trumpeted History but Led to Confusion - New York Times, 9/18/06

    Quote Originally Posted by sailerm View Post
    Controvery = Veiwers
    Viewers = Ratings
    Ratings = $$$$

    but sometimes things backfire
    This is not a normal circumstance in which controversy would build viewers... You don't want controversy with what is ment to be "school friendly" programming...
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    Re: A Show That Trumpeted History but Led to Confusion - New York Times, 9/18/06

    Quote Originally Posted by sailerm View Post
    Controvery = Veiwers
    Viewers = Ratings
    Ratings = $$$$

    but sometimes things backfire
    Ratings don't mean $$$$ if you don't sell advertising. ABC's spin is they were performing a public service. The reality is they took $30 million and burned it. It doesn't matter how many people viewed it.

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