Study: 'Da Vinci' tops summer profitability
By Lora Kolodny
The Hollywood Reporter
September 22, 2006
http://www.hollywoodreporter.com/thr..._id=1003156061NEW YORK -- "The Da Vinci Code" outperformed boxoffice record-breaker "Pirates of the Caribbean: Dead Man's Chest" in terms of profitability this summer, according to a study released Friday by Kagan Research.
Sony Pictures' "The Da Vinci Code" should generate nearly $1.2 billion in worldwide revenue, according to Kagan estimates. It cost $367 million to produce and market.
Disney's "Pirates" should generate more overall revenue, or about $1.8 billion by Kagan estimates, but cost an estimated $75 million, or 17%, more to produce and market than "Da Vinci." Of "Da Vinci," Sony chairman of worldwide marketing and distribution Jeff Blake said, "It was a marketing group's dream, coming out of the gate with so much interest in Dan Brown's story."