Ah, fall. It's time for studios and filmgoers to turn their attentions to prestigious, Oscar-worthy productions.
Well, almost time.
Paramount Pictures' gross-out stunt fest "Jackass: Number Two" thrashed the competition at the weekend box office, hauling in $28.1 million in the U.S. and Canada, according to studio estimates Sunday, while Sony Pictures' ambitious political drama "All the King's Men" was a major disappointment.
The R-rated "Jackass: Number Two" averaged $9,188 per theater at 3,059 locations, luring an audience of mostly males under the age of 25. It outdid its predecessor from four years ago, "Jackass: The Movie," by about 25 percent.
"This movie embraces exactly what it is," said Rob Moore, Paramount's president of worldwide marketing and distribution. "If you're a college student in your early 20s, it's for you. It's absolutely not for your parents."
Starring Johnny Knoxville and the rest of the "Jackass" troupe, the movie was marketed online and on the MTV Networks, Paramount's sibling at Viacom Inc., in a campaign flaunting the shock value and scathing reviews of its forerunner.
After an opening-day gross that matched its $11.6-million production budget, the sequel looks sure to secure a tidy profit, just as the original did. Moore was encouraged by the movie's 14 percent drop in revenue from Friday to Saturday, compared with 20 percent for the original in October 2002.
"Jackass: The Movie," derived from a TV show aimed at the skating culture, grossed $22.8 million in its first weekend and went on to rack up $64.3 million in the U.S. and Canada during its full run. If the sequel, which has garnered surprisingly warm reviews, grosses the same multiple of its debut weekend, it could end up at nearly $80 million.