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Animation Explosion
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Posted: September 23, 2006

There’s a veritable herd of animated woodland creatures, scared kids, loveable vehicles and prehistoric mammals stampeding into the fourth quarter.

This year’s crowd of animated titles are a high-profile bunch. Collectively, they brought in 66.5% more revenue than last year’s batch.

This year’s animated slate also covers a broader reach of studios than in the past. In a growing trend, no one distributor has the release cornered.

“I think it’s been good for family entertainment in general,” said Lori MacPherson, GM, North America for Buena Vista Home Entertainment. “It’s always good when you have competition, it aises the bar and pushes you. It’s raised the quality of the category and brought more people in.” Rather than cutting back, or cutting certain products out, family buyers often gobble up more when more is offered.