'Tis the 'Season' for Imax
By Carly Mayberry
The Hollywood Reporter
September 28, 2006
http://www.hollywoodreporter.com/thr..._id=1003187836Attendees at Tuesday's Digital Coast Roundtable took a reprieve from more serious technology topics and instead fixed their eyes on a giant Imax screen to view the first 3-D showing of Sony Pictures Animation's "Open Season." The event, which took place at a private screening room at Imax's Santa Monica office, not only featured the unveiling of the first in-house feature animation project from the studio division but also a recount of the collaboration between Sony Pictures Animation and Imax on the film.
"Imax 3-D is bringing movies back to the cineplex and having people see them the way they were intended," said Imax Filmed Entertainment chairman and president Greg Foster, who oversees all aspects of the company's global filmed entertainment activities. "What Imax does is put you inside a movie. You simply can't replicate this experience at home." Crediting Imax's proprietary DMR remastering technology as a significant factor, Foster cited the growth of Imax in the past five years to about 250 theaters in 36 countries.