Disney has been outsourcing lately, but that doesn't mean it's giving up control.
By Rick Aristotle Munarriz
If it seems to you as if Disneyhas been spreading the wealth lately, you're not alone. Yesterday, the company announced that it would be shuttering its ESPN Mobile business by the end of the year. On the surface, it appears to be a failure. The sports programming giant got too cocky. It priced its sports-centric mobile phone service too high. There just weren't enough subscribers.
That may all be true, but in pulling the plug on its service by the end of the year, Disney is once again in a position to cash in on the golden ESPN brand by farming it out to a wider selection of carriers.