Holiday Inn Walt Disney World Resort Offers 93 Cent Rate... - Business Wire 5/5/05
Article available at businesswire.com - 5/5/05
Holiday Inn Walt Disney World Resort Offers 93 Cent Rate, Again; Hotel Extends Computer Input Error Rate with Special Grand Re-Opening Promotion
HOLIDAY INN WALT DISNEY WORLD RESORT OFFERS 93 CENT RATE, AGAIN; HOTEL EXTENDS COMPUTER INPUT ERROR RATE WITH SPECIAL GRAND RE-OPENING PROMOTION
A computer input error this week resulted in the Holiday Inn in the Walt Disney World(R) Resort selling 1,208 rooms for 93 cents each instead of $93. The rate was posted on the Holiday Inn Web site for approximately 17 hours. During that time, approximately 400 guests reserved rooms at the erroneous rate, saving more than $110,000. The hotel has decided to extend its offer of the bargain rate in a special package to guests, who will receive the fifth night for 93 cents after staying four nights at the regular rate.
After getting over the initial shock, General Manager Glenn Aycock decided to turn lemons into lemonade and created the special five-night package. The offer is being made as a special grand reopening promotion and is valid from September 10, 2005 through December 24, 2005 for guests who book rooms at the hotel by September 30, 2005.