Launches Q4 Topping 4 Million Units in First Week Becoming Best Animated October DVD Debut and Biggest Platinum Series Debut
BURBANK, Calif.--(BUSINESS WIRE)--In its first week of availability, Disney’s The Little Mermaid
Platinum Edition 2-Disc DVD release has become the best animated October DVD debut ever with sales topping 4 million units in retail sales in North America, it was announced today by Bob Chapek, President of Buena Vista Worldwide Home Entertainment. Enthusiastic consumers who made this the #1 most-requested Disney animated classic have waited seven years to embrace this Platinum Edition 2-Disc DVD, making it the biggest debut of any Platinum series title.
Chapek commented, “The Little Mermaid
is one of the treasures of the Disney vault and it is wonderful to see so many of our consumers respond to this long-awaited release making it the most well received Platinum title yet.” He added, “The remarkable success of this film on DVD is a testament to the timeless and cross-generational appeal of this cherished classic. It also presents strong evidence that DVD and the Digital space can coexist in a healthy and dynamic environment…and that is good for the industry overall.”