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  1. #1

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    Blockbuster gets 'Happy Feet' - Video Business Online 10/10/06

    Blockbuster pushes Feet in stores

    Retailer part of marketing for theatrical run of
    Warner movie

    By Cindy Spielvogel
    Video Business Online
    10/10/2006


    Happy Feet arrives in theaters
    on Nov. 17.



    Blockbuster Video
    is stepping into the marketing of Warner Bros.’ Happy Feet earlier than usual—during the movie’s theatrical run.

    In November, Blockbuster will support the theatrical release of Happy Feet with in-store signage, displays, employee crew wear, an online sweepstakes and game and store events.

    In-store promotion will include everything from dancing penguins to photo stations.
    “Blockbuster has the unique ability to establish a major thematic presence in-store and online,” said Curt Andrews, senior VP and chief marketing officer for Blockbuster.

    The company plans to focus on one or two such marketing programs each year.

    Coming to theaters Nov. 17, Happy Feet is a family comedy about a tap-dancing penguin and features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman and Hugo Weaving along with the dancing of Savion Glover.

    The movie also will be promoted on Blockbuster’s in-store TV network and through member newsletters and direct mail.

    Blockbuster stores also will carry Happy Feet licensed merchandise, including a plush toy, games, videogame and Happy Feet-branded Blockbuster gift card.

    Cross-promotions with other Happy Feet marketing partners also will be part of the program.
    http://www.videobusiness.com/article/CA6379734.html

  2. #2

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    Re: Blockbuster gets 'Happy Feet' - Video Business Online 10/10/06



    Animation... penguins.... I am sooo there!! Even if the movie sucked I will still go see it and still buy a copy when it comes out!




    Help me get more security in Pingvinivlle! Click here!


    Quote Originally Posted by AGhostFromThePast
    all you need to know about the mommy stick is.. out of all the bad things that could happen to you... it's right between wetting yourself and death.

  3. #3

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    Re: Blockbuster gets 'Happy Feet' - Video Business Online 10/10/06

    I put on my Blockbuster repelant spray last year. Since then I have not been around any blockbuster video store..
    Last edited by Disney Wrassler; 10-12-2006 at 09:53 AM.

  4. #4

    • The Useless Prince
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    Re: Blockbuster gets 'Happy Feet' - Video Business Online 10/10/06

    yay Penguins!!!!!

  5. #5

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    Re: Blockbuster gets 'Happy Feet' - Video Business Online 10/10/06

    Cute penguins and Elijah Wood's voice...ahhh, life is good [smilie=5,42,32]
    My mind won't rest
    and I don't sleep
    Not even in my dreams...
    -"If You Ever Did Believe"
    written by Stevie Nicks

    Chasen Matthew Pacheco
    1985-2005

  6. #6

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    Re: Blockbuster gets 'Happy Feet' - Video Business Online 10/10/06

    Blockbuster still has stores? I would've sworn Netflix would've killed 'em off by now, maybe next year.

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