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  1. #1

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    Disney's New Stores - Motley Fool 10/12/06

    Disney's New Stores
    Motley Fool 10/12/06

    Disney's New Stores

    Just because Disney handed over its Disney Store franchise to The Children's Place doesn't mean that the family-entertainment giant has given up on retail. A new high-end apparel store adjacent to its flagship Disneyland attraction and a chain of Disney Artist stationery shops in India show that the company continues to take its consumer products division seriously enough to reach out to potential customers itself.

    Disney Vault 28 is opening this week at the Downtown Disney complex in Anaheim, Calif. It features upscale clothing items that can run into the hundreds of dollars. If successful, it's easy to see the concept being ported to its original Downtown Disney shopping and entertainment complex in Florida.

    The more intriguing concept finds Disney teaming up with India's RJ Corp. to make its mark in the world's second-most populous nation. Disney Artist will sell Disney-branded stationery goods and crafts. If things go according to plan, there may be 150 Disney Artist stores in India in five years.

    Even though Disney doesn't have a theme park presence in India, it has been investing in the country. After the stateside success of High School Musical, Disney was quick to recast a version for India. Over the summer, it acquired an Indian television channel dedicated to children's programming. The over/under line on Disney making an announcement to open a theme park in India? I'd say it's about 18 months away.

    The over/under line on Disney launching a new retail concept? The way things have been going lately, blink and you might miss it.
    Disney's New Stores
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  2. #2

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    Re: Disney's New Stores - Motley Fool 10/12/06

    I am glad someone agree with me that Disney should build a theme park in India...
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  3. #3

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    Re: Disney's New Stores - Motley Fool 10/12/06

    Well, cellerhound, I completely agree that they should eventually (maybe 10 years).
    But India really needs to get its infrastructure (roads, railroads airports) up to
    snuff before they really do it. But the way things are going, they'll have the
    middle class to want to go to it.... They're already english speaking and
    much more exposed to Disney than the chinese are, so it's actually (on paper
    anyway) a much more easier "sell."

    BTW. Go, Bears!!

  4. #4

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    Re: Disney's New Stores - Motley Fool 10/12/06

    Igar is really going to grow Disney. This will be interesting!

    I also agree that a theme park should be in India. I dont believe that will dilute the brand in any way.




  5. #5

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    Re: Disney's New Stores - Motley Fool 10/12/06

    Well, they have so many people there, with an emerging middle class (like China)... Not engaging the market seems kinda wierd...
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