TechWeb, 10/11/06
Buena Vista Builds Video Game Dev Platform

By Laurie Sullivan, TechWeb Technology News

Buena Vista Games Inc. is building a proprietary platform for video-game development for its Propaganda Games studio in Vancouver, British Columbia, Canada, and has licensed Gamebryo Element to integrate with the system.

Calabasas, Calif.-based Emergent Game Technologies' Gamebryo Element, a cross-platform rendering and animation system, will assist BVG build game titles for the Sony PlayStation 3 and Microsoft Xbox 360.

"The platform will be for content creators, such as artists, designers, animators, and designers," said Jorge Freitas, director of technology for Propaganda Games, a wholly owned BVG startup developing a first-person shooter game. "Our main goal is to create a technology that's cross platform geared toward next-generation systems that allows artists to work independently from engineers."

With the new platform, the interactive entertainment affiliate of The Walt Disney Co. will focus on streamlining workflow processes. It will ensure artists and animators can easily upload content into game platforms without engineers stepping in, which slows down the process to build games.
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