USA Today, 10/15/06
With cellphones for kids, Disney knows how to sell

By Theresa Howard, USA TODAY

NEW YORK The days when parents sent their kids out to roam the neighborhood with a simple, "Be home before dinner," are over.

To stay connected, kids today are tethered to friends and family through cellphones. By their teen years, about 70% of kids have cellphones, bought largely because of parents' safety concerns.

As with earlier generations, youngsters still are more likely to communicate with friends over family and can easily dodge unwanted calls from parents.

Disney Mobile has crafted a cellphone service that helps ensure that kids don't hang up on the folks.
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