The glitzy PR fest was Katzenberg's most visible, hardest sell yet since his company went public in October. And it underscored just how high the stakes have grown for DreamWorks Animation. It's really about Pixar envy.
That's because its chief rival, the studio founded by Apple Computer CEO Steven Jobs has had six back-to-back blockbusters, from Toy Story to last year's The Incredibles. In a hit-or-miss industry where few can boast of consistency, Pixar's streak is nothing short of - well, incredible. Sure, DreamWorks has the Shrek movies and Shark Tale, but its total record is spottier.