Results 1 to 6 of 6
  1. #1

    • MiceChat News Team
    • Top Shelf!
    • Offline

    Join Date
    Jun 2005
    Location
    BANZAI INSTITUTE for Biomedical Engineering and Strategic Information
    Posts
    13,137

    Starbucks' White Mocha Christmas...

    Starbucks Has Hope for Crosby

    Got Bing? Turner Classic Movies and Starbucks Hear Music are teaming for the 2006 holiday season to offer an exclusive White Christmas DVD/CD set.

    Beginning Nov. 9, Starbucks locations will sell the set, which includes the 1954 Bing Crosby-starring film (via Paramount Home Entertainment) and a Selections from Irving Berlin's White Christmas CD (via Universal Music Special Markets). The soundtrack has been out of print for over a decade. The offer will be available at 5,400 Starbucks company-operated stores in the U.S. The $19.95-priced set comes in a mod case with a 12-page booklet.

    The deal gives TCM an opportunity to expand its viewership through Starbucks' daily traffic, said Tanya Coventry-Strader, TCM vp-marketing and enterprises. As the channel airs the holiday classic through the season, prime time host Robert Osborne will direct viewers to the retail exclusive during his film introductions, while Classic Movie News on-air spots will promote. TCM also will promote the package in its Now Playing Guide (120,000 circulation) and at TCM.com via Web banners.

    The deal is consistent with Starbucks' entertainment strategy, which involves everything from producing CDs with music artists and selling them in stores to developing film projects.

    "For us, it's always about bringing compelling opportunities to reach that customer who's walking in every day," said Ken Lombard, Starbucks Entertainment president. For White Christmas, he said the coffee chain will take "a comprehensive approach to marketing" and "start with in-store, as we always do."
    http://www.brandweek.com/bw/magazine..._id=1003286431
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  2. #2

    • Senior Minion
    • Offline

    Join Date
    Jan 2005
    Posts
    8,797

    Re: Starbucks' White Mocha Christmas...

    Christmas with Bing, you have to love it!
    1st Amendment-Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

  3. #3

    • Angel Fan MC Man
    • Offline

    Join Date
    Apr 2005
    Location
    Beautiful Oxnard, CA
    Posts
    24,291
    Blog Entries
    7

    Re: Starbucks' White Mocha Christmas...

    Some very interesting offerings indeed. As Starbucks gets more and more into the entertainment business, I'd say the quality of the special HEAR music CD's I've bought there has been kind of uneven. Some much better than others.

    It's a Starbucks and WalMart world. We're all just lucky to be living in it...

    --Barry
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  4. #4

    • For You!
    • Offline

    Join Date
    Feb 2006
    Location
    Idaho Falls
    Posts
    7,704

    Re: Starbucks' White Mocha Christmas...

    White Christmas is my mom's favorite holiday movie - I may have to find a Starbucks! (I know, Idaho is way behind the times)

    Will trade husband for Disneyland and DCA Pins!

  5. #5

    • loves a silver lining
    • Offline

    Join Date
    Jan 2005
    Location
    Anaheim
    Posts
    15,597
    Blog Entries
    25

    Re: Starbucks' White Mocha Christmas...

    Sigh, I love Bing Crosby



    Delta Mu Chi Alpha ΔΜΧΑ

  6. #6

    • itty bitty
    • Offline

    Join Date
    Sep 2006
    Location
    The sun shines wherever I go
    Posts
    9,632
    Blog Entries
    29

    Re: Starbucks' White Mocha Christmas...

    Excellent! Now I know what to get my dad!
    "I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn't arrived yet. I have just one day, today, and I'm going to be happy in it. "Groucho Marx

Similar Threads

  1. White Christmas at the Los Angeles Theatre (12/07/08 @ 2PM)
    By TikiRoomLiz in forum MiceChat News Archive
    Replies: 0
    Last Post: 12-03-2008, 05:33 PM
  2. [Fun] Ikspiari Pure White Christmas 11/1~12/25
    By DreamSweetsLove in forum Tokyo Disney Resort
    Replies: 3
    Last Post: 10-25-2008, 05:51 PM
  3. White Christmas Act III Video
    By g3311r in forum Disneyland Resort
    Replies: 10
    Last Post: 12-03-2007, 09:10 PM
  4. White Christmas...
    By Olivier in forum Disneyland Paris
    Replies: 9
    Last Post: 12-05-2005, 12:27 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •