LOS ANGELES (AP) — You've seen the no-smoking signs at neighborhood theaters. Get ready to install one in your TV set.
Beginning with the December release of Clerks II,
The Weinstein Co. will begin placing anti-smoking public service announcements in DVD releases of its films.
"As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," Harvey Weinstein said in a statement released Tuesday. "We really hope this initiative will have an impact with viewers across the country."
Weinstein and his brother Bob said they decided to start inserting the anti-smoking messages at the request of the attorneys general of more than 40 states. The messages are being produced by the American Legacy Foundation, an organization created by a 1998 tobacco litigation agreement.
The attorneys general, including Bill Lockyer of California, made their request in a letter delivered last month to 13 major motion picture companies. The Weinstein Co. was the first to respond.
"Bob and Harvey Weinstein deserve great credit for taking a leadership role in helping to fight youth smoking, which remains one of the most serious public health problems facing communities across the country," Lockyer said.