The New York Times, 10/26/06
Disney Movies on a Tiny Disney Screen

By WARREN BUCKLEITNER

With the recent flurry of devices that play both digital music and movies, it only makes sense that content companies like Walt Disney get into the act, wrapping their branding, or in this case mouse ears, around the gadgets themselves.

The Disney Mix Max Personal Media Player is slightly larger than an iPod Nano and can play MP3 or WMA music files. But the hallmark of this player is the 2.2-inch screen, created especially to display TV-quality Disney videos and movies. The movies, including “High School Musical” and “Ella Enchanted,” are available on specially formatted memory chips that sell for $15 and slip into a side port that also accepts standard SD memory cards.
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