Buena Vista Games Continues Strategic Growth, Announces Key Executive Hire; Craig Relyea Named Vice President of Marketing

BURBANK, Calif.--(BUSINESS WIRE)--May 11, 2005--Buena Vista Games, Inc. (BVG), the interactive entertainment arm of The Walt Disney Company today announced that Craig Relyea has been named vice president of marketing. Reporting to Graham Hopper, senior vice president and general manager, Buena Vista Games, Relyea will be responsible for leading the integration of domestic and international brand positioning, advertising, retail marketing, promotions, public relations, creative services and vendor relations strategies. He will also focus on building and executing internal synergy initiatives.


"One of the main components of our aggressive growth strategy is attracting top talent," said Graham Hopper, senior vice president and general manager, Buena Vista Games, Inc. "Craig brings invaluable industry knowledge and refreshing perspectives that will help us build new franchises and guide BVG into being a leading global publisher."

"My decision to join BVG is motivated by the company's strength and unique position in the marketplace. I am looking forward to the opportunity to increase BVG's visibility and contribute to its future growth," said Relyea