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  1. #1

    • Darkbeer
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    Mouse Trouble - New York Post, 1/28/05

    http://www.nypost.com/business/38925.htm


    Disney management is so distraught over damaging revelations in a book on CEO Michael Eisner that the public relations head offered to resign, The Post has learned.

    Sources say Disney obtained several chapters of James B. Stewart's soon-to-be published book "Disney War" last week, and immediately put their lawyers and spinmeisters into overdrive to try to get Stewart to soften the portions most damaging to Eisner and his top deputy, Bob Iger.

    The material was believed to be so damaging to Eisner that public relations exec Zenia Mucha offered to resign an offer that Eisner refused. Sources said the move was spurred by the anticipated negative public relations, and that as department head she felt she should take the fall. Both top executives cooperated with Stewart on the book.
    "Disney War" is set to hit the shelves March 7th.

  2. #2

    • Darkbeer
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    And a related LA Times article...

    http://www.latimes.com/business/cust...ck=1&cset=true


    According to several people who have read excerpts, the book paints a largely unflattering portrait of Eisner's nearly 21 years at Disney's helm and raises questions about how Disney President Bob Iger has managed the ABC-TV network. Iger is the leading candidate to replace Eisner, who is retiring.

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