General Mills and Disney are launching a new line of breakfast cereals at an everyday suggested retail price of $1.99. Offering whole grains and a good source of Vitamin D and Calcium, the new line meets Disney’s recently announced food guidelines for ready-to-eat cereals.
“We are excited about this new launch,” says Kymm Pollack, Marketing Director of General Mills’ Big G cereal division. “This new cereal line leverages strong Disney equities that need no introduction while delivering everyday value at very attractive, competitive price points. They are high-quality cereals with a strong nutrition profile that parents will appreciate and popular Disney characters that kids will love.”
“This new line of Disney branded cereals reinforces our direction of broadening our business offerings at price points that all families can enjoy,” said Lance Gatewood, vice president of food, health and beauty for Disney Consumer Products, North America. “Importantly, General Mills has ensured that the new cereals meet Disney’s food guidelines.”
The new line will feature three leading Disney properties: Disney’s Mickey Mouse Clubhouse, Disney Princess and Disney’s Little Einsteins. They are the first Disney branded ready-to-eat cereal products to launch since Disney announced its food guidelines in October.
The new cereals ranging from 9.9 oz. to 11.6 oz. will appear nationally in grocery, in January at a suggested retail price of $1.99.