Disney Channel is using music and the Internet to draw viewers to its original film "Jump In!" before it hits the television screen.
Beginning today, viewers can listen to the movie's 13 songs online for two weeks and before the film's Jan. 12 premiere. Additionally, those who log on to www.DisneyChannel.com/JumpIn
will find Web-exclusive games, photos and behind-the-scenes video surrounding the movie's launch.
"This is part of our overall strategy of getting kids excited through music and getting them to feel a part of the movie before it airs," said Mindy Stockfield, vp digital media at Disney Channel and Jetix.
The movie, which stars Corbin Bleu ("High School Musical") and Keke Palmer ("Akeelah and the Bee"), centers on Izzy (Bleu), a boxer who wants to win the Golden Gloves like his dad until he discovers his true passion is a Double Dutch competition, which integrates fast jump rope combinations with gymnastics and dance moves.
Other special features on the Web page include a behind-the scenes interview with Bleu and his real-life father, David Reivers, who also stars in the movie, and a contest to win a trip to New York to spend a day with Bleu.