When the Walt Disney Company’s chief executive, Robet A. Iger, takes the stage at the Consumer Electronics Show in Las Vegas on Jan. 8, he is expected to introduce the new Disney.com Web site that has taken more than a year to redesign.
For years Disney’s Web sites, which include the popular ESPN.com, ABC.com and Disney.com, have been among the Internet’s most visited. In November, the company overall ranked No. 9 among sites visited at home and work, according to Nielsen Netratings, which tracks online traffic.
But critics of the Disney.com, the homepage for a lot of the company’s online offerings, say it looks amateurish and is hard to navigate. Disney recently showed off the revamped Web site at a company meeting at Walt Disney World in Orlando, Fla.