What does SeaWorld Orlando need to do to compete with Walt Disney World Resort and Universal Orlando Resort? Play to the locals, experts say.

"The problem is, with Universal and Disney offering multiday tickets and hotels on property, there's no time left to go to SeaWorld," said Dennis McAlpine, president of McAlpine Associates of Scarsdale, N.Y. "I think they have to go for the local market or the frequent-tourist market, because they clearly are the secondary attraction."