By Andy Fixmer and Ari Levy
Jan. 5 (Bloomberg) -- CBS Corp. and Walt Disney Co. will use next week's Consumer Electronics Show to expand efforts to get more of their movies and television shows onto the Web and mobile devices.
Disney Chief Executive Officer Robert Iger will announce an overhaul of the company's Web site at the Las Vegas event, which kicks off Jan. 7. He joins CBS's Les Moonves as the first media company CEOs to give keynote speeches in the conference's 40- year history. Moonves plans to broaden the ways CBS offers its shows.
``We have our toe in the water of 100 different lakes,'' New York-based Moonves said in an interview yesterday. ``Some will work out, some won't.''
The presence of Moonves and Iger underscores the entertainment industry's need to counter traditional advertising declines and lower DVD and box-office sales. Disney and CBS have forged partnerships with phone, cable and Internet providers as well as companies including Apple Computer Inc.
``Hollywood has a great opportunity for things like digital distribution and greater flexibility in how consumers use the content they've created,'' said Kurt Scherf, an analyst at Dallas-based Parks Associates, who plans to attend the show along with about 10 other researchers from the consulting firm who study the use of technology in the home.