TUPELO, Miss. -- A conservative Christian group has ended its boycott of the Walt Disney Co., launched nine years ago in response to what leaders perceived as the erosion of the company's squeaky-clean image.
"There are so many other issues we need to move on to and deal with that are taking our time and energy," American Family Association president Tim Wildmon wrote in a letter published Monday on the group's Web site.
If you're going to call for a boycott of a company -- if something has become that serious -- you need to have all your resources behind it."
The boycott had a limited impact. Disney has reported higher earnings, citing increased attendance at its theme parks and strong performance from its film studio and ABC television network.