I am one of the fans of High School Musical - it is like Grease
So my niece was totally excited this morning and showed me on the Disney Channel website she was able to vote on things that would happened in High School Musical 2. The questions are simple - like what props/drinks/shirts the characters should wear - but she was thrilled.
It seems to be another example of Disney trying to market in a new way - like the Ugly Betty post. Not sure if this will impact the number of people who watch but that must be the hope.
The questions could be a bit better - but it is unique.