The promotion includes the airing of a :30 television spot across more than 70 affiliate stations with a reach surpassing 22 million homes throughout the country. The promotion will air daily now through June 2, 2005 directing viewers to uatvn.com for a chance to win a Walt Disney World vacation package.
"UATV is focused on providing our urban audience with positive family TV entertainment so we worked very hard to put together this promotional opportunity with Walt Disney World. We felt that Disney's appeal to a family audience would resonate with our viewers," said Sandra Pate, Executive Vice President Programming for UATV. "The urban market, African Americans and Hispanics love Disney."
UATV is also providing opportunities for its programmers and affiliates to participate with large Fortune 500 companies in promotions and other activities. This was evident as UATV's content providers "Fun!" and "Latin Eyes" visited Walt Disney World to tape footage for the production and nationwide airing of two shows featuring content about the new attractions as part of the official May 5, 2005 opening celebration.