Disney yet to refresh website as promised
By Joseph Menn, Times Staff Writer
February 6, 2007
Walt Disney Co.'s commitment of late to new technology has boosted the company's stock and earned Chief Executive Robert Iger a reputation as a far-seeing leader in a hidebound industry.
Now for the downside.
At his keynote speech during the Consumer Electronics Show in Las Vegas last month, Iger's big splash was the overhaul of the stodgy and outdated Disney.com.
Iger promised that by late January, the world would see an innovative site that visitors could customize in myriad ways. The preview he gave showed supervised online chatting, immersive multiplayer games and content that adapted to the age of the visitor.
But as of Monday, the Burbank-based company's site had still not been updated. A blurb in the middle of the page declared: "Look for the new Disney.com, coming soon!"
For a company used to releasing movies and television shows on strict deadlines, it was an unwelcome introduction to the over-promising, under-delivering world of high technology, where a week's delay is trivial.