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  1. #1

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    'Shrek' & 'Donkey' join anti-obesity effort

    Hollywood joins anti-obesity effort

    WASHINGTON, Feb. 1 (UPI) -- Shrek and Donkey are urging children to "get up and play" in public service ads as part of a U.S. government-Hollywood effort addressing childhood obesity.

    In Washington, the Department of Health and Human Services, the Ad Council and DreamWorks Animation SKG launched the new ads Thursday, part of the government's "Small Step" childhood obesity prevention campaign that encourages children and families to lead healthy lifestyles.

    The "Be a Player: Get up and play an hour a day" campaign urges children to engage in physical activity, the Ad Council said. "We are pleased to collaborate with DreamWorks Animation SKG to address childhood obesity and possibly thwart the onset of chronic disease," HHS Secretary Mike Leavitt said.

    The percentage of young people who are overweight has more than tripled since 1980, the national Centers for Disease Control said. More than 10 million U.S. school age children are considered overweight.

    "We can think of nothing more important than the well-being of our children," said DreamWorks chairman Roger Enrico. "It's a delight for us to be able to share Shrek, Donkey and other great movie characters to help encourage kids to play and be active."
    http://www.upi.com/NewsTrack/view.ph...1-040008-6913r
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  2. #2

    • Oh... it's a bobby pin.
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    Re: 'Shrek' & 'Donkey' join anti-obesity effort

    Maybe Shrek will be more fit in the 3rd movie!

    To live would be an awfully big adventure.

  3. #3

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    Re: 'Shrek' & 'Donkey' join anti-obesity effort

    Guess that means laying off his special candy treats:

    Following tremendous consumer demand for the limited-edition “ogre-sized” M&M’s created in conjunction with last year’s “Shrek 2” movie release, the brand is adding the bigger-sized candies to the permanent line.

    “Mega M&M’s are a great example of how we continue to evolve one of America’s favorite brands,” says Martyn Wilks, vice president of snack foods. “We listen to what our consumers want and continually work to deliver all the taste and fun associated with M&M’s in new and different ways, which keeps the brand fresh and relevant.”
    http://www.foodprocessing.com/articles/2005/558.html
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  4. #4

    • Pinqueen
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    Re: 'Shrek' & 'Donkey' join anti-obesity effort

    This is good! American kids are so fat these days. Its nice to see that familar Disney Characters are making an effort to help there fans. I think its great!!

  5. #5

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    Re: 'Shrek' & 'Donkey' join anti-obesity effort

    Quote Originally Posted by Pinqueen View Post
    This is good! American kids are so fat these days. Its nice to see that familar Disney Characters are making an effort to help there fans. I think its great!!
    They actually toil for DreamWorks Animation.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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