New `Lost' Hits All-Time Ratings Low
Full Story - New `Lost' Hits All-Time Ratings LowNew `Lost' Hits All-Time Ratings Low
LOS ANGELES (AP) -- "Lost" crashed in the ratings this week, hitting an all-time low for a new episode.
ABC's drama about plane crash survivors stranded on a mysterious island drew an estimated 12.8 million viewers Wednesday, according to preliminary figures from Nielsen Media Research. That's well off the peak of more than 20 million for the drama that became an instant sensation when it debuted in September 2004.
ABC, owned by The Walt Disney Co., has worked hard to try to protect a show that helped turn the network's fortunes around, moving it to 10 p.m. EST Wednesday this year to steer clear of Fox's blockbuster "American Idol" and CBS's increasingly strong "Criminal Minds."
After "Lost" fans complained about reruns interrupting the show's serial flow last season, the network tried an experiment: It split the current season in two, airing six episodes before an extended break and then resuming with 16 additional episodes.
The show's Feb. 7 return was heavily promoted and drew nearly 14.5 million viewers. But the bounce didn't last, with the show slumping this week.