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  1. #1

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    Why Britain is going crazy for little princesses - The Independent (UK), 2/17/07

    The Independent (UK), 2/17/07
    Why Britain is going crazy for little princesses

    Britain is awash with little girls in ballgowns and tiaras. Sales of Disney's Princess range are up 1,000 per cent. What's going on? And what happened to feminism? Katy Guest investigates a billion-pound business

    In a quiet corner of Toys R Us in south London, two little girls have found what they are looking for. It is 4.30pm on a schoolday afternoon, but at the back of the shop there is a church-like calm as one picks up a pink box-set. "Do you know what this is?" she asks, her four-year-old's voice hushed with reverence. Her friend inexplicably puts on an American accent: "Sparkles," she whispers, awed. "No ... it is tassels," replies the former, grandly. They hold up the object of their desire, turning it in their little hands as if it were a jewel.

    It is hard to determine the exact nature or potential use of the thing inside the plastic box. What it is, and what it does, is almost irrelevant. What matters is the single word inscribed in pink italics across the case: Princess.

    Look around the shop, and you realise that little princesses are big business. The Disney corporation is far too grown-up now to get overexcited about just any old massive seller, but even they describe their Princess range as a phenomenon. It is the fastest-growing Disney Consumer Products brand in the world, having made $3bn (1.52bn) for the company in 2006. Launched in 1999, the range includes eight of Disney's most successful princesses: Pocahontas, Jasmine, Belle, Aurora, Snow White, Cinderella, Mulan and Ariel. More than this, it consists of tens of thousands of Princess-branded items: there are cosmetics, jewellery, cologne, clothing, home furnishings, magazines, even bicycles. The company launched 2,000 brand new items last autumn for Ariel (aka the Little Mermaid) alone.
    Full Story: Why Britain is going crazy for little princesses

  2. #2

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    Re: Why Britain is going crazy for little princesses - The Independent (UK), 2/17/07

    That's because all little girls are princesses. And just because I'm a princess doesn't mean I'm not a feminist.

  3. #3

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    Re: Why Britain is going crazy for little princesses - The Independent (UK), 2/17/07

    "princess" = entitled brat?
    "As usual he's taken over the coolest spot in the house"- Father re: Orville 1963

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  4. #4

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    Re: Why Britain is going crazy for little princesses - The Independent (UK), 2/17/07

    yep..everyone is a princess just like everyone else..how special...

  5. #5

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    Re: Why Britain is going crazy for little princesses - The Independent (UK), 2/17/07

    ORGOCH: Well, I gots news fer all them prissy princesses 'cause I out-ranks ev'ry one of 'em! I's a QUEEN!!

    ORWEN: Yeah, the Queen of MEAN!!

  6. #6

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    Re: Why Britain is going crazy for little princesses - The Independent (UK), 2/17/07

    Quote Originally Posted by The Independent (UK), 2/17/07 View Post
    Launched in 1999, the range includes eight of Disney's most successful princesses: Pocahontas, Jasmine, Belle, Aurora, Snow White, Cinderella, Mulan and Arie
    I've yet to see any Princess branded Pocahontas merchandise...


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