EMI CMG Distribution and Walt Disney Records (WDR) are striking an alliance that will give Christian Book Association (CBA) retailers access to Walt Disney Records' vast library of family-friendly audio products, announced Rich Peluso, president of EMI CMG Distribution, and Robert Marick, Sr. Vice President and General Manager, Walt Disney Records.
The new agreement, which allows for EMI CMG Distribution to have exclusive rights to the distribution of Disney audio products to the CBA market, provides Christian retailers an opportunity to make their children's sections the most complete and trusted source for family-friendly educational and entertainment products.
"Walt Disney has created movie classics and beloved animated characters that have been loved from generation to generation, and with Baby Einstein, Playhouse Disney and the upcoming Chronicles of Narnia, Disney continues to be the most recognized and sought-after brand in family entertainment. We are pleased that Disney has allowed us to partner with them in bringing selected content to the CBA market," said Peluso.
Robert Marick adds: "We are pleased to have EMI CMG deliver our valuable brand to serve the Christian retail marketplace with our diverse line of music and products. EMI CMG holds an impressive track record in the marketing and distribution of children's products to Christian retail and shares our goal of offering consumers quality choices in family friendly entertainment. Our new partnership will augment WDR's existing distribution agreement with Universal Music & Video Distribution. We are excited for the immense opportunity that lies ahead and we welcome EMI CMG's experienced sales, marketing and distribution team."
Beginning August 30, key Disney brands that will be available through EMI CMG Distribution will include 9 titles from the successful Baby Einstein audio series. These titles have earned WDR the #1 Top Midline Classical Imprint and #1 Top Midline Classical Label for the last two consecutive years. Titles such as Baby Mozart, Lullaby Classics and Baby Beethoven continue to dominate the Classical and Children's charts.
Additional releases for the fourth quarter include two "Sunday Morning Series" Read Along audio titles: "Noah's Ark" and "David & Goliath"; three Playhouse Disney titles; CDs from the Winnie-the-Pooh audio franchise; a new CD from Jim Brickman (expected in October); They Might Be Giants ("Here Come the ABCs" DVD and CD); plus selections from Disney's Lullaby Series. The final release of the year (November) will be audio products from the highly anticipated Walt Disney Pictures film "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe."