Home Media Magazine, 2/23/07
Blu-ray Tips Scales
Full Story: Blu-ray Tips ScalesThe scales tipped in favor of Blu-ray Disc the week ended Feb. 18, according to preliminary data.
Since the inception of both formats, the Sony-backed Blu-ray disc has now sold more units than its Toshiba-backed HD DVD competitor, according to Nielsen VideoScan First Alert data.
Buoyed by a rush of titles this year, Blu-ray has racked up a slight lead in unit sales — 100 units to every 98.71 units of HD DVD — since the inception of both formats, according to First Alert data.
HD DVD had a headstart on Blu-ray sales because of its earlier launch. However, in late December, following the Nov. 17 launch of Sony’s Blu-ray-enabled PlayStation 3, the Blu-ray Disc began to catch up in unit sales, according to Nielsen VideoScan data.
Blu-ray has the advantage of more major studio support. All of the majors, save Universal Studios Home Entertainment, support the format. Buena Vista Home Entertainment, 20th Century Fox Home Entertainment, Lionsgate and Sony Pictures Home Entertainment exclusively support Blu-ray.