I had a thought... (Ok, maybe the start of a rant...) that I have been pondering as of late... I am not certain this is the place to put this as I my main issue is with DreamWorks, business operation... But it can apply to Pixar properties as well.
One of the most well known, highly regarded, and often despised business operating procedures of Disney, is the limited release shedules in order to create longevity of demand of Disney properties.
I read recently this article in the Street that complains partially about possable Shrek fatigue inside the company, and the problems that it has not conjured up a mega hit in it's company. To quote:
I am not certain this strategy will work for them...In addition to box office receipts, the new Shrek movie is expected to juice DVD sales of the previous two films.
Still, the movie is not without its financial concerns. The bulk of revenue from the film won't start showing up until the back half of 2007, and sequels like Shrek the Third can be less profitable than original films because they cost more to produce.
Also, the new Shrek movie comes at the same time as the release of Sony's third Spider-Man film, as well as the third installment of Disney's Pirates of the Carribean franchise -- both of which are blockbusters in their own right with the ability to chew up a portion of Shrek's audience.
Then there's the question: How much more Shrek can audiences take? Katzenberg has agreed to produce Shrek the Halls, a Christmas special that is licensed to air for the next 15 years on Disney's broadcast network, ABC. DreamWorks also is in the development stage for Shrek The Musical for Broadway.
Granted Pixar has yet to walk the ladder path... Disney isn't exactly pressing for Toy Story the Musical on Broadway... ([:innervoice:] Shhh, don't give Disney any bad ideas...[:/innervoice:]) But it too has not really gone down the property supression route that is trademark Disney either...
I am just pondering if DreamWorks and especially Katzenberg has learned all that much from Disney along the business front - and maybe they are selling themselves short by over selling their properties... So far all I am seeing is what Viacom likes to do with all it's releases: "Burn baby burn" untill the demand is exhausted rather than release then supress and then release with a value added bonuses.
DWA, if you are listening... you might want to think about this...