HONG KONG (AP) — Disney's latest China strategy doesn't involve Mickey, Minnie or Goofy. It's all about an enchanted vegetable.
The Walt Disney Co. China announced Wednesday it will release a Chinese-language movie, The Magic Gourd,
this summer — its first co-production with the state-run China Film Group.
The movie, based on a novel written by the late Chinese children's writer Zhang Tianyi, is about a boy who discovers a gourd — a squash-like vegetable often used in Asian dishes — that grants him wishes. The story has already been adapted into a TV cartoon by state-run CCTV.
The movie, a mix of live action and animation, marks a departure from Disney's established strategy of promoting its mainstay stories and characters, such as Mickey Mouse and Donald Duck.
Disney's famed animators are not prominently credited in The Magic Gourd.
Hong Kong special-effects studio Centro Digital Pictures, which worked on Kill Bill,
made the movie.